Did you know the average head of lettuce travels up to 2,000 miles? In 2019, it was estimated that 95% of lettuce was grown in AZ and CA. Often rendering up to 30% food waste before it even made it to store shelves.

Vertical Roots, a product of AmplifiedAg, disrupted Southeastern and Mid-Atlantic supply chains, offering locally grown and pesticide-free lettuces and herbs. At it’s peak—Vertical Roots products were distributed to over 2,000 grocery stores in 14 states, as well as K-12 schools, universities, restaurants, and other foodservice organizations.