While at BFG, our team collaborated with TWE on a series of impactful below-the-line 360º campaigns, leveraging strategic insights and innovative creative thinking to deliver PR-worthy activations. We developed and pitched compelling consumer hooks, built strong strategic foundations, and created unique in-store visuals that expanded the brand’s assets. These memorable executions not only drove consumer engagement but also strengthened the brand’s market presence, ensuring every activation resonated with the target audience and achieved measurable results.