At BFG, I contributed to a packaging project for Kids II brands, InGenuity and Comfort & Harmony, both known for their baby furniture and accessories. The goal was to capture the distinct personality of each brand while emphasizing their unique selling points. For InGenuity, we highlighted the brand's tech-forward features, focusing on innovation and functionality, while Comfort & Harmony's packaging centered around softness, warmth, and comfort. By carefully balancing aesthetics with messaging, we ensured that both brands communicated their core values effectively and stood out in the competitive baby products market.