Cancer Research Institute (CRI) operates in a highly saturated category, making it essential to stand out. Immunotherapy, with its groundbreaking potential to fight all types of cancer, offered a unique opportunity for CRI to differentiate itself. Our website strategy was designed to harness the versatility of immunotherapy by targeting three key audiences: Donors, Patients, and Scientists. By tailoring content and UX to each group's needs, we were able to create a platform that not only educated and inspired, but also motivated action, driving engagement across all segments and enhancing CRI's impact in the fight against cancer.

2018 Webby Awards Honoree Winner